It was love at first sight...


Hi!
My last post gave rise to a lot of disbelieve. People wondered how buying a camera could become such an arduous task. So I thought it would make sense to give a step by step process note on the same. Before I begin may I say “this happens only in India”?

Those of my dear readers who are ensconced in first world countries do give your inputs on whether this phenomenon is at all seen on those distant shores as well.

So here goes:

Step 1: Swadha sees an ad by Canon for its high end SLR cameras – that also promises easy repayment schemes along with freebies. The time is mid September.

Step 2: Swadha (lets call her S cant be writing her name so many times) hop skips and jumps over to the store alongwith a colleague who is also interested and enquires about the equipment. She is shown the camera and she falls promptly in love with the Thing.

Step 3: S now wants to know what all she needs to do inorder to make her love her very own. The shopkeeper tells her to take out her credit card and swipe it and the Thing of her dreams shall be hers for ever and ever.

Step 4: S explains that she will need it on an easy payment scheme and the guys says no problem we will do the needful in that direction too.

Step 5: S goes away promising to return soon to take away her love.

Step 6: On her next visit she flourishes her card and alas all falls flat….the guy says only an ICICI credit card would do if she wants the offer since the brand has a tie-up only with that bank. Mind you this information was never shared before; the shopkeeper probably thought every honorable Indian MUST possess an ICICI card.

Step 7: S pulls out all her cards, but none will do….ICICI it has to be…so off she goes with a broken heart to get herself one.

Step 8: S speaks to everyone she knows. How does one get a credit card within the next month? (that’s how long the shopkeeper told her the scheme would last)

Step 9: After a lot of research she finally finds out that the Banks hard-sell cards to those who don’t want them but incase you are stupid enough to ask for one yourself, they become all suspicious and after making you fill myriad forms send you back a letter saying sorry cant process your request and don’t deem to give a reason for the same either. That of course is after making you take leave on two days since their chappies are supposed to come home for verification and you need to be present.

Step 10: So reluctant to let go of her dream S decides to petition her parents for some monetary help. So that she can pick up the Hero of her dreams and repay them slowly. Though it hurts her ego she thinks ‘ so what!!! love ke liye saala kuch bhi karega!!’

Step 11: Parents though willing to help have troubles of their own and have just invested in some other areas. So she comes back to stand on her own two legs and ponder….its by now late October.

Step 12: She goes back to the store to see her darling one last time and is told that the scheme has been extended, her dying hopes soar again and she finds renewed courage to brave the world.

Step 13: So off she goes again in her quest for the ICICI card and/ or the money to buy it off in cash.

Step 14: she persists for 9 months and then the labour of her love is born.

So you see she is richer now not just because she has her beloved with her but because on the way she learnt many a valuable lesson, the most important being that never say no to a Credit card God knows when you might need just that particular one and no other.

Comments

rayshma said…
oh boy! u know i've gone thru this "quest for a cc" before. when i was new to b'bay. the bank guys had called me and i said "YES! i want a card." coz i was using dad's till then. after that, they went on ignore user mode. completely ignored me. till i decided i was better off without credit cards. and the day i decided that, i get a call from the same bank. as they say, u get it when u stop looking! sigh.
i had no clue was so complicated getting a cam! :)
Midnight Sun said…
loooool.
and "labour of her love"???? hahaha
Though you did make me have second thoughts about swearing at the "madam, do u wanna credit card?" callers
Pinku said…
Hey Rayshma....u too?? yes seriously I believe Credit cards are like shadows...chase them and u will never catch, stand still and it will come and lie quitely at ur feet. :)

@Poison....what else do u call something you get to buy after nine months of suffering?
Beware dont take those CC guys lightly their retribution will be ruthless and absolute.
kaiza shozey said…
lol. i loved how u explained it all. hehe
Trevor Penn said…
9 effin months!!! I have a camera story of my own.

When i was graduating from the pseudo-SLR to SLR photography, i took the better part of an year to decide which camera i wanted. I read various forums and reviews and they just added to my confusion. Two years back i decided i had to treat myself on my birthday and promptly ordered for the 300D. The 350D had just been launched and the 300D as a result was available for an attractive price. One week after the online order, the day before my birthday, i received an email saying that the seller was out of stock and since Canon stopped manufacturing the 300D, they will not be able to honor the order and promptly credited the whole amount back to my credit card. I was miffed. I took this as a sign of not-to-be goodness and took it easy for the next year. Last year, on another whim, i went for it again and this time i had no problem getting the upgraded model. So like they say, all's well that ends well. :)
Keshi said…
u r one gem of a writer Pinku! LOL I loved this post. Very clever.

Keshi.
why bother getting a credit card.
if she wanted an SLR, there are other shops which give better deals.
but yeah if an ICICI is that necessary, no harm in gettin it. besides she ll need to graduate a bigger lens and then a tripod and so on.
kay-shawn said…
Never say no to a credit card? The problem is that the more credit cards you acquire the more debt you get into at least that is the reality in England I dont know about India. Interesting story, by the way.
Mampi said…
Really smart post. Thanks for writing this post. And you are so right, banks would never give it easily to the person who needs it- be it a credit card or a loan.
Good Work. Keep it up.
Pinku said…
@ Kaiza...thank u so much...hope to keep u entertained in the future too.

Hey Trevor..thats quite a story there...guess things we really want always have a story to go with it.

Hi Keshi...nothing close to ur writing skills...but am trying ...am trying

hi Sailor...thanks for visiting this port and the reason she needed the card was that she wanted it on 0 interest EMI and that was possible only with an ICICI card.

Hi! Kay..thanks for visiting my enchanted world....completely agree with u CC are big time nuisance and almost tempt u into overspending...not just in England even here in India the situation is the same. But they also come in handy at times...especially during emergencies.

Dear Mampi....the post was your idea I merely executed so all thanks to u.
Mana said…
Banks pester you to buy when you don't need them. But when we need them, they make us RUN for it :(

BTW, how much did S pay for DSLR and which model?
Anonymous said…
hhmm interesting, so same story set in a first world country would be something like this:

1. Decide to buy an SLR cam

2. Start hunting for deals on the same, enquire friends to see if they know of any deals and request them to inform if they find any.

3. Browse the various deal sites endlessly all the time, in the day, at work and even at night.

4. Find your dream cam on a good deal, know more about the cam reading reviews online and checking out all its ratings and any demo videos.

5. Taking the plunge and checking it out, entering ur credit card number after going back and forth a few times.

6. Recieving the confirmation email and wait for shipping confirmation.

7. Track the order everyday after ur shipping is confirmed.

8. Finally on the big day, find the came in ur mail box or have a Fed-Ex guy delivered it at ur door step.

9. Spending the next nine months paying ur credit card debt.

btw I like the Indian way of buying things much better :)
Pinku said…
Hi Manasa,

I will check with S and post u the camera cost and other details.

Hi Maverick,

yours sounds as daunting as ours but perhaps a tad less frustrating.
Thanks for sharing...as for the Indian way of buying you mention...basically saving up and then purchasing..its on its way out especially in the urban areas thanks to easy loans and credit cards. Do agree its financially a better way of doing things.
Pinku said…
@ Manasa, the info u asked for: she got a canon D 400 for Rs 36000. an updated version of the same is in the market now for Rs 45000.

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